Everyday Africa began in 2012 in Ivory Coast as an effort to rise above the media-driven stereotypes that plague the continent. Following its viral success, an international movement began as like-minded storytellers worldwide created their own @Everyday feeds on Instagram that use photography to combat cliché, promote local norms, and celebrate global commonalities. In 2014 the people behind a number of these feeds came together to exhibit at Photoville, in Brooklyn, NY — meeting for the first time and forming The Everyday Projects. Soon, what began as a tool to be used on the community, country, region, and continent level was adapted for issue-specific use as well. From Latin America to Asia, Australia to the Middle East, Mumbai to the Bronx — and on topics spanning climate change, mass incarceration, and more — our collective audience is well over 1 million.
The Everyday Projects uses photography to challenge stereotypes that distort our understanding of the world. We are creating new generations of storytellers and audiences that recognize the need for multiple perspectives in portraying the cultures that define us.
As a nonprofit, we combat systemic misrepresentation through our educational programming and by providing structure, support, exposure, and direction for the diverse and worldwide range of @Everyday photography groups — through professional development, community-building, and the promotion of new work.
Our photographers work with the world’s leading international media outlets, and the photography of The Everyday Projects is featured regularly worldwide in publications as varied as National Geographic, Internazionale (Italy), Newsweek Japan, Wings (Nigeria), Collective Hub (Australia), O Globo (Brazil), and many more. We exhibit our photography in galleries and festivals across the planet, run a 2-year photographer mentorship program with Native Agency, partner with World Press Photo to build and manage the African Photojournalism Database, create original stories on photography for our publication Re-Picture, and work with dozens of schools to reach thousands of students through our curriculum on stereotypes, misperception, and truth in storytelling.